Make it Personal
The 2018 Mustang is the most personalized Mustang ever. To launch this new vehicle we created a digital experience that allows fans personalize their own Mustang Pony badge. We also invited artists around the nation to create design their own ponies. These ponies were then released into the wild onto actual car badges, billboards, social assets, magazines and outdoor murals.
Mustang fan’s names were featured along side their personalized ponies on each piece of communications. Even the Mustang image alongside the personalized pony was customized and highlighted their favorite Mustang color and angle. Magazine ads were printed using thermal ink that revealed the art behind the customized pony upon touch.
Every piece of communications celebrated Mustang fan’s individuality.
RESULTS
86k ponies have been designed on the Personalizer
1 of out every 4 visitors went on to shop merchandise
Social response rate of 720,323 social engagements
Traffic to Build & Price increased by 51% at launch and has continued to perform above average.
rECOGNITIONS
Graphic Design USA's 2018 American Graphic Design award
2018 D Show Best Integrated Campaign Winner
2018 D Show Best of Print - Magazine
2018 D Show Best of Print - OOH
2018 D Show Best of The Craft
MY Role
Graphic Designer / Illustration