Ford’s Brand Stories Site
Ford’s Brand Stories Site is designed to be a marketing and advertising resource for Ford and its marketing partners. The site host information about the brands overarching brand essence and expression in addition to vehicle “Playbooks” that contain vehicle specific strategies and guidelines. The goal of the site is to ensure that anyone involved in Ford’s marketing would have access to the same information to create consistent marketing and communications.
Information artchitecture
The project began by listing all related information the site should hold and then organizing into a structure that made sense for a user.
Wireframes for Mobile
Wireframes for the mobile site were constructed, reviewed and edited several times.
Wireframes for Desktop
Wireframes for the desktop site were also constructed, reviewed and edited several times.
User interface look 1
Following Ford’s style guide, I experimented with designs for how the sites interface could look & feel.
User interface look 2
Here’s another design where I experimented with a look with more depth and darker colors.
MY Role
Graphic Designer, UI/UX - Wireframes, Interface design, collaborated with a team to build a working prototype using inVision.