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Girls' Fast Track Races

Girls’ Fast Track Races

Women make up only a quarter of the auto industry workforce. How can we inspire more women to pursue future careers in STEM fields and ultimately diversify the workforce in the auto industry?

Ford partnered with the Girl Scouts to host Girls’ Fast Track Races. A hands-on experience for young girls to design, build and race their own pinewood cars and to engage in STEM related activities.

 
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Key changes that show the evolution of the logo from start to finish.

Key changes that show the evolution of the logo from start to finish.

Embroidered patch for Girl Scout’s vests and sashes

Embroidered patch for Girl Scout’s vests and sashes

Branding reflected in event’s signage

Branding reflected in event’s signage

Trophies that were created for the event

Trophies that were created for the event

Some other initial logo concepts

Some other initial logo concepts

MY Role

Graphic Designer - Designed event’s logo and branding