"By Design" is Ford's first brand campaign for their car line up created by GTB (formerly called Team Detroit). The campaign adopts a modern & vibrant look and feel and focuses on the style and emotion of each vehicle. In addition the campaign also introduces the Ford script as an art asset outside of it's familiar oval. I had the pleasure of developing the look & feel for this campaign right from the very beginning alongside a a group of very talented designers.

DD - Ruben Ramen
ADD - Bashia Rochon

Below is a series of "By Design" print ads

Below are some initial look & feel banners developed for the "By Design" campaign

Some "By Design" TV Spots